KQLB is "LA JOYA" -- PUROS EXITOS
| Frequency: | 106.9 FM | |
| Power: | 6000 watts | |
| Coverage: | Merced County |
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| Name: | LA JOYA | |
| Format: | Spanish -- Mexican Regional -- International
KQLB 106.9 LA JOYA PUROS EXITOS is a combination of banda, norteña, group, tropical, rhythmic, and ballad genres. These mass appeal genres attract and sustain our core demographic -- 18 to 34-year-olds. |
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